Business Headshots
Why Invest in a Professional Headshot?
From LinkedIn to your website, marketing materials, and press releases—your headshot can work for you (or against you). Whether you’re a company or an individual, your image matters. A great headshot builds trust, shows confidence, and reinforces your brand.
For professionals, it’s your digital handshake. For corporations, consistent and polished team photos elevate your brand and connect better with clients.
A strong headshot should be:
✔️ Current
✔️ Relevant to your industry
✔️ Authentically you
✔️ Well-lit and thoughtfully composed
A weak headshot often looks like:
✖️ A cropped group photo
✖️ A casual selfie
✖️ Outdated or poorly lit
✖️ Distracting background or awkward angle
Portrait vs Headshot: Is there a difference?
Portrait
A portrait is a picture that includes your face and a section of your body. How much of your body and how you pose will depend on the intended use and personal preference. While there are best practices for cropping, it is very flexible and fluid; and will range from upper torso to full body. A portrait can be formal and serious or creative and fun. The options are limitless and usually driven by the message you’re trying to convey.
Headshot
A headshot is a sub-category of portraits, but just because your head is in the picture doesn’t mean it’s a headshot. A headshot is intended to focus on your face, with minimal distractions. Usually cropped from just below the shoulders or upper chest to the top of your head, and looking straight at the camera. Personal preference can change the look, like color background, lighting, cropping below the top of the head or bottom of the chin, but always focused on the face.
Does it really matter?
Depending on the use it does. When you look at a portrait, you see a person posing. You’ll notice the wardrobe, body language and anything else in the frame. It’s intended to send a general branding message. It’s branding. But when you look at a professionally done headshot, your eyes will continue to shift back to their eyes, and that is a powerful way to connect. It’s all about the individual, and you’re not distracted by clothing, signs, hands, etc. It feels more intimate, like a personal connection or personal branding.
Corporate and Event headshots
Why invest in Corporate Headshots?
Polished and Cohesive headshots across departments and of the people that work in your organization shape how the public perceives your business and its professionalism. Benefits include:
1. First Impressions Count
Your headshot is often the first thing people see—on your website, LinkedIn, company directory, or email signature. A high-quality, well-lit image projects confidence, approachability, and credibility.
2. Strengthens Brand Identity
Consistent headshots across your team help create a cohesive and polished brand. It communicates unity and professionalism, whether you’re a startup or a well-established firm.
3. Builds Trust and Connection
People like to do business with people they can see and get to know. A current, clear and friendly headshot humanizes your online presence and helps clients and colleagues recognize you and feel more connected – even before meeting in person.
4. Sets the Right Tone
Different industries have different styles—corporate, creative, casual, or formal. A tailored headshot can convey the right tone for your industry, your company, and your role within it.
5. Boosts Online Presence
Professional and current headshots elevate your profile across platforms like LinkedIn, company bios, press releases, and speaking engagements. You’ll stand out in a sea of selfies or outdated photos.
6. Invests in Your Team’s Image
Providing headshots for your team shows that you value your employees and want them to look their best. It’s a morale booster and can be a great team-building opportunity, especially when offered during group sessions or events.
In short, corporate headshots aren’t just pictures, they’re part of your brand strategy. A polished headshot shows the world that you take yourself, your team, and your work seriously.
Sponsor a Professional Headshot Event
Looking for new ways to create great exposure, meaningful engagement and lasting impressions? A professional headshot station at your next corporate retreat, industry convention or networking event is a great Win-Win strategy: You give attendees something they actually want—and your brand earns attention, goodwill, and potential new connections. Here is how:
Attract Attention
Headshot stations draw consistent foot traffic. Attendees line up for high-quality photos, giving your brand prime visibility on the convention floor and quality time to interact with them.
Offer Real Value
Free headshots are a sought-after perk. Help attendees elevate their LinkedIn profiles, personal brands, or company bios—while positioning your organization as the one who made it possible.
Create Positive Brand Association
Your brand becomes linked with professionalism, generosity, and quality. It’s a memorable experience attendees will appreciate and remember.
Amplify Brand Visibility
Branded signage, digital delivery pages, or backdrop options keep your name visible—both at the event and in the professional images shared long after.
Optional Lead Generation
Include sign-ups, QR codes, or branded galleries to collect high-value leads without pressure—while giving something of real benefit in return.
